🎏 Description
- Many Influencers/content creator launch their products, publish an ebook, launch their Merchandise, etc.
- They require online marketers/designers/manager to put their content on social media and do marketing for them.
- As a social media manager you can leverage this opportunity to provide your services to them.
🏆 Steps
-
☑️ Step 1: Define Your Ideal Influencer / Content Creator
- Based on their niche
- Based on their follower count
- And make a list of influencers.
-
☑️ Step 2: Research their needs / Requirements / Challenges
- Check their Website and Social Handles
- Direct and Indirect Competitors
- Engagement (Likes / Comments / Shares / Stories)
- Reputation, Public sentiment, Follower loyalty
-
☑️ Step 3: Craft a Personalized Pitch
- Use the research to craft & send a personalized connection request.
- Mention how you discovered them and what specifically impressed you about their work.
- Instead of selling, talk about the benefits of collaboration that can help both.
- Show the potential or results the combined skill of yours & theirs can bring.
- Clearly state about collaboration and the types of projects you envision working on together.
- Suggest a follow-up call to discuss the opportunities in detail.
-
☑️ Step 4: Connect & Pitch your Services
- It's common for influencers to raise concerns about price, your experience, hiring objections, etc.
- Approach the negotiation with confidence & state your desired rate upfront, and justify it.
- Show them the impact & result your service will bring to their business.
- Regarding budget constraints, be open to exploring alternative pricing models but don't undervalue your expertise.
- Clear communication about pricing is very important to avoid conflicts.
-
☑️ Step 5: Negotiation & Handle Sales Objection
- It's common for influencers to raise concerns about price, your experience, hiring objections, etc.
- Approach the negotiation with confidence & state your desired rate upfront, and justify it.
- Show them the impact & result your service will bring on their business.
- Clear communication about pricing is very important to avoid conflicts.
- Finalize the services & pricing and Close the client.
-
☑️ Step 6: Contract & Agreement
- Once the client agrees to your terms & services, draft a detailed Contract / Agreement
- Important things to have in the contract:
- Payment Term / Payment Method
- Scope Of Work / Work Term
- Deliverables
- Project Timeline
- Confidentiality / Non-Disclosure
- Revisions and Modifications
- Termination Clause
- Dispute Resolution
- Name & Signatures of both, etc.
- Send this contract to the client to get signed.